discotheques.co.uk is run by the UK’s largest disco company who have played at over 26,000 events.

The Brief

To re-launch the website www.discotheques.co.uk as the most comprehensive wedding disco resource on the net whilst providing a reference site for the corporate market they also serve.

Purpose

To provide prospective ‘couples’ with a complete resource to help them plan their wedding music and thereby to encourage them to book a disco via the website.

To be found readily by search engines via relevant search terms and phrases

Objectives

To always be ranked in the first few on the organic search on Google and other relevant search engines, thereby to reduce the current need for ‘pay per click’ spend

To manage the ‘pay per click’ accounts to reduce spend.

To be sufficiently different from competitors’ offerings to stop a browsing prospect in their tracks

To provide a planning tool using their CD database allowing any prospect to develop their wedding music list on-line using our site

To have engaging design and copy to help retain interested prospects

To be informative to the point that prospective clients who cannot or do not book a disco (due to cost or location) exit the site without having to do any physical work (quotations, letters, send brochures, talk to them).

The Solution

A 12-month plan and phased approach was agreed upon with clear ‘milestones’ which are linked to payment points. Meaning the client feels in complete control over the budget as i-KOS are accountable to the agreed schedule of work.

Take over the PPC campaign - this commenced in April 2006 and by June 2006 i-KOS managed to:

Reduce the ‘cost per click’ (visitor to the website) by 42

Make a total saving month-on-month of 30%