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AerateAerate challenged us to transform their brand into one that conveys the essence of the product they deliver: fresh, clean conditioned air. Talking our cue from nature, we chose a green colour to reflect the great outdoors, with the feeling of well-being that one gets when walking in fields or woodlands. Avoiding blue, a colour beloved of air conditioning firms due to it’s connotations of cooling, allows us to remember that warmth is also sometimes required and makes aerate stand out from the crowd. A light, lower-case typeface was created specially for the client to maintain the impression of calmness. |
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What next?
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Contact us or dial 01322 277255 and ask to speak to Myles Davidson or Simon Surtees