Understanding the problem
We're commonly approached to resolve one problem "we need a new website", but frequently find the underlying business requirement is more complex than that. Building a web application, creating a marketing campaign or building a brand requires an understanding of how commercial markets work, and a firm grasp of business objectives. We work hard to ensure that the direction taken with our customers answers not only the brief we're presented with; but explores the possibilities and ideas from which their business will benefit.
Learning about your users and customers
We all approach tasks in a different way, but a project only becomes successful when the aims of the end user are met; so it's vital to focus on the user experience, particularly when designing complex web applications. Surveys, card sorting and user personas are all helpful in defining the needs of your target audience, along with analysis of existing customer trends and behaviours (analytics). Understanding your audience at an early stage of a project saves unnecessary functionality and design changes at a later date, and delivers better converting sales.
Refine the brief
Our 'challenge everything method' is designed to make you examine your brief in a wider scope, as we are firm believers in 'Do it once, do it right'. A good brief can decrease project time by 50% - realistic goals can be broken into 'bite-size chunks'. This also helps us provide you with clear estimates and timescales.
Good projects take time, so plan them
Analyze, Learn and go again
Just as having a dormant gym membership is not enough to get fit, having analytics in place without due analysis is not enough to improve your website's performance. Everything can be improved, but the skill is in determining which areas to focus on, and defining limits on areas which bring the best return. Through a variety of methods, we can track and measure marketing and sales activity, and provide business insight to make the most of these opportunities.
